Building a better Community Section

BULLETFORCE

THE PROBLEM

Mobile shooter games are built on good interractions. How do you make sure players stay engaged with one another? What features can make that easier?

RESEARCH

GUERILLA RESEARCH

In order to better understand the user goals, I scanned our app store reviews, social networking channels, and website forums to see how our users preferred to interact with the community section. I consulted with our social networking managers to get their opinions.

 

From this I was able to identify two seperate personas who were using the community section the most.

HERE IS A SCREENSHOT OF THE ORIGINAL COMMUNITY SECTION, FORMERLY CALLED LINKS. IT IS FUNCTIONAL AND HAS PLENTY OF USEFUL OPTIONS FOR THE USER. BUT IT WAS OFTEN HARD FOR THE USER TO FIND THE OPTIONS THEY MOST WANTED TO FIND.

PERSONA 1 JEREMY

  • 16 years old

  • Male

  • Single

  • Plays about 3-4 hours a day

“My friends told me to play this game. It is fun, but I am unsure about how to use XXXX feature”

 

Jeremy is a teenager, still in highschool, and loves to interact with his friends through social media and videogames. His friends are playing the app and he just got started however, he is having trouble understanding the various systems within the game. He is frustrated because he feels that if he could just understand how to create a better loadout he could compete with his friends...

PERSONA 2 SOLDIERCHAMP18

  • 16 years old

  • Male

  • Single

  • Plays about 3-4 hours a day

“My friends told me to play this game. It is fun, but I am unsure about how to use XXXX feature”

 

Jeremy is a teenager, still in highschool, and loves to interact with his friends through social media and videogames. His friends are playing the app and he just got started however, he is having trouble understanding the various systems within the game. He is frustrated because he feels that if he could just understand how to create a better loadout he could compete with his friends...

DESIGN

The community section redesign went through multiple iterations. I relied on quick wireframes like the one on the bottom left to convey functionality. For quick user tests I would create basic design mock ups measure which sections our users would access first.

SOLUTIONS

Through testing and iteration we were able to determine what our users wanted to see in this section and give those the easiest most accesible locations on the page. We also took other social features scattered throughout the platform and added those this page as well.

Our Social feeds show that user complaints due to lack of system knowledge have dropped significantly since the patch release and community engagement has increased greatly since the patch release.